The Importance of Social Media in Business
The Importance of Social Media in Business
The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before.
No, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.
With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.
By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.
According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Here are some more social media statistics that prove beyond doubt the importance of social media in business. Your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.
- According to 2019 social media
statistics, there are now 3.2 billion users around the globe. That is
about 42% of our total present population.
- 68% of adults based in the U.S reportedly have a Facebook account.
- Active social media users are composed of 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials.
- An interesting research shows that a
user spends an average of 2 hours and 22 minutes in his social media
account everyday including messaging.
- 73% of online marketers agree that
their efforts in implementing a social media marketing strategy for
their business has been effective.
- 2 million business today use Facebook advertising for promoting their products and services.
Let’s now look into the importance of social media in business by analyzing its advantages.
