WHAT IS THE PURPOSE OF A WEBSITE?
The purpose of a website is to turn visitors into prospects.
And the way to do this is to identify the major user types visiting
your site, speak to their needs and give them a clear action step to
take next.
Well,
if you think hard, it becomes clear that the first main purpose of
creating a website is to attract the attention of the Internet audience!
What is a website?
A
website is one or several pages on the Internet. The pages of one
website are integrated under a domain name, have a common theme and website design. The
page with the Google search results in, the page with the video on
YouTube, your Facebook page – all these pages are parts of the websites
of the same name.
People and companies create websites for different purposes:
- selling products and services,
- posting and finding information on the Web,
- gaining knowledge,
- communicating with each other,
- having fun, etc.
Everyone
finds a good reason to create a website! But in general, we can say
that the websites are being created to offer a useful service that
others will use. It can even be free, although if this is something
really cool, you can always make money on it!
Purposes of various website types
The Purpose of a Landing Page Website
Definition: a landing page
is a webpage that encourages the visitor to do something. For example,
we need him to subscribe to a newsletter, to buy a ticket to a
conference, to request a quote, or to download a presentation.
The purpose: first of all, the landing page should lead the visitor to the exact place with the target ad. The purpose of this page is to convert a simple website visitor to a potential customer.
The Purpose of Informational Website
Definition:
the informational website is a large web portal, organized as a
multi-level integration of various resources and services, which are
updated in real-time.
The
informational website contains an enormous amount of unique content.
Sites of this type have a complex structure and navigation and contain
various interactive services. Informational websites are designed for a
large number of visitors.
The purpose: the main purpose of the informational website is to help users to find the necessary information on a specific topic.
Due to the special website functions, all the data available on the
website is easy to structure and systematize, which makes working with
it as efficient and convenient as possible. In this case, the
informational website acts as a user’s guide on the Web, which, compared
to search engines, greatly simplifies the search for thematic
materials.
The Purpose of a Corporate Website
Definition: the corporate website is the official online representation of the company.
The corporate site contains comprehensive information about the company
itself, about the scope of its activities, products, and services
offered. Usually, the corporate website has a catalog of products and a
list of additional services – a forum, polls, newsletters and the like.
The
corporate website allows you to make calculations online, sell
products, conduct marketing research and promotions, send the news to
visitors, get customer feedback, organize voting and much more.
Creating
a corporate website, you should pay special attention to design,
because it is first and foremost an image tool. It should match your
company’s style, instill confidence among the customers, the partners,
and the press.
The purpose: the corporate website solves many problems:
- finding new customers and partners;
- building the corporate image;
- finding new employees;
- building convenient and efficient communication with customers and partners.
The Purpose of Business Website
Definition: a business site is a unique means of presenting and promoting your small business, regulating
information flows and business processes. Usually, it is created for
counterparties and helps to rationalize the functioning of the company.
The purpose: first of all, the purpose of a commercial website is to increase the existing customer base. But, actually, it has several purposes:
- to build the interaction with contractors and within the company;
- to provide effective communication with customers;
-
to provide customers with the opportunity to buy goods and services
with the help of electronic payment systems without leaving their homes;
- to inform customers about the company’s activities and the range of services provided;
- to attract new customers using online advertising.
The Purpose of Brochure Website
Definition: the brochure
is a multi-page web resource that contains information about the
company or a specific person. This is an advertising image that is
perfect for small businesses and private entrepreneurs. Often, this site
is created by individuals performing a variety of services.
The purpose: the main purpose of creating a brochure site is to introduce customers to the company.
Unlike
the classic corporate website, the brochure does not provide the client
with comprehensive answers to all questions. It is free from most
heavyweight website modules and focuses on providing accessibility.
In
general, the brochure plays the role of image advertising, which causes
positive emotions, increases the company’s credibility of the new
customers and provides loyalty among the existing ones, aiming at
promising cooperation.
The Purpose of Entertainment Website
Definition: primarily,
the entertainment website is intended to entertain its visitors, so it
is based on providing entertainment information, pictures, and
interactive online services.
You
can easily spot an entertainment website: bright images, animation,
entertainment information, interactive chat rooms, online games, photo
galleries, drawings, audios & videos, etc.
The purpose: various entertainment websites may pursue different goals, but the main purpose is to attract visitors using bright and funny images, animation effects, and interactive services.
Due to the specifics of the entertainment site, banner and contextual
advertising work here quite effectively, increasing the profitability of
such projects.
An
entertaining site most often includes more interactive elements than
many other types of websites, because millions of people visit it just
to have fun and find someone to have fun with. Therefore, chat rooms and
forums that involve communication between the visitors are the things
that entertainment website needs.
An
entertainment website is also a perfect place for advertising. It is
just like a huge billboard in the middle of a highway: a colorful banner
will immediately attract the visitor’s attention and redirect him to
the company’s website.
The Purpose of Personal Website
Definition: a personal
site is a great opportunity to express yourself, promote your business
or your talents. Sometimes brochure websites, portfolio websites, as
well as personal blogs act like personal sites.
Typically,
such a website is created by a specific person that is interested in
self-promotion, or by individual entrepreneurs: artists, musicians,
photographers, lawyers, doctors, etc.
Usually,
a personal website is not large, it contains personal or biographical
information or info about the services provided by the website owner.
The purpose: most
often, personal websites are created to promote the person, to find new
customers, sponsors, employers or partners. By the way, such websites
are quite inexpensive.
The Purpose of Educational Website
Definition: modern
educational institutions start to appreciate the multiple advantages of
the global network. An educational website provides information about
courses, application requirements, professors, exams and much more.
Educational
websites are quite specific: you won’t see the bright CTAs here, but
clear and concise evidence of reliability and quality.
The purpose: the main purposes of the educational website are:
- providing wide and high-quality access to existing educational products;
- stimulating the process of creating innovative educational products;
- contributing to the promotion of model forms of organization of the educational process;
- providing educational and methodical support of the educational process.
The Purpose of E-commerce Website
Definition: the
e-commerce website allows customers to remotely select the desired
products from the catalog and make orders online. With its illustrated
product catalog, comprehensive descriptions and online help, the website
plays a role of both showcase and sales area.
The purpose: the e-commerce website allows you to:
- improve and consolidate its position in the market for goods and services;
- increase the number of customers without large expenses;
- increase brand popularity;
- increase profits.
The Purpose of Nonprofit Website
Definition: non-profit websites
are projects that are not assigned to the tasks to increase the profits
of a company or organization. Such websites belong to the authorities,
educational institutions, social institutions, partnerships,
foundations.
The purpose: these websites are mostly created to ensure the company’s presence on the Web, and mostly, these sites are informational.
The Purpose of Portfolio Website
Definition:
Portfolio website is a small presentation of an individual (designer,
photographer, artist, webmaster) or a team, namely his talents in a
certain area. Ideally, it is a creative project designed to reflect the
owner’s experience and to show his skills. The main website element is
the gallery (the works performed).
The purpose: There are several key objectives for the creation of a portfolio website:
- getting orders and to attract new customers;
- selling your works (if you offer ready-made goods);
- gaining a reputation in the industry;
- making useful connections.
Conclusion
A properly designed website has many advantages:
- reducing the cost of other types of advertising media;
- unlimited possibilities of product demonstration;
- free and highly informative feedback;
- ability to clarify the interests of potential and regular customers;
- increasing company revenue through online sales;
- a platform for training and testing employees;
- a means of exchanging confidential information between the offices;
- … and many, many more!
In any case, if you will create your website correctly, the goal will be achieved and you will drive traffic to your site!
