42 Impressive Logos & Identity Design Projects
42 Impressive Logos & Identity Design Projects
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Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”Every institution in the world that considers itself a brand—from corporations to nonprofits to sports teams—relies on its identity design to represent its character to the public in a unique and recognizable way. The visual representation of a brand is one of the most fundamental projects a designer can work on.
But how can you qualify excellence in identity design? Aesthetic appeal? Recognizability? Ubiquity? Hard to say. Some of the most recognizable identity design examples in the world may not be the most appealing, artistically speaking. By the same token, some of the most beautiful identities go virtually unnoticed outside of a small community.
Fortunately, knowledgeable identity design experts can offer some insight. Print Magazine’s Regional Design Annual showcases the best design work from across the U.S., including exceptional identity design work. In the competition in question, judges Jessica Helfand, Michael Vanderbyl, Caleb Bennett, Debbie Millman, Alexander Isley and Joseph Duffy selected the following brand and identity designs from their respective regions to elevate among the most noteworthy designs in the country.
Check out the mother lode of identity design projects, divided by region, below:
http://www.howdesign.com/design-creativity/award-winning-brand-identity-design/
Ambit Identity
160over90, Philadelphia; www.160over90.comMungo Identity
Jan Sabach Design, Northampton, MA; www.sabach.czCatherine’s Butterflies
TracyLocke, Wilton, CT; www.tracylocke.comHugo’s Brand and Collateral Design
Might & Main, Portland, ME; www.might-main.com
Monroe Workshop
Sarah Rainwater Design, Providence, RI; www.srainwater.com
Identity Design from the Far West
judged by Michael VanderbylCoffee Cultures Integrated Branding Program
Chen Design Associates, San Francisco; www.chendesign.comBrownie and Madam Integrated Branding Program
Chen Design Associates, San Francisco; www.chendesign.comFlour + Co Identity
Rubber Design, San Francisco; www.rubberdesign.comBlack Ink Identity
Albertson Design, San Francisco; www.albertsondesign.comDō Baked Goods
LJ Design, San Francisco; www.lanejordan.comFetcham Park Identity
Hint Creative, Salt Lake City, www.hintcreative.comIdentity Design from the Southwest
judged by Caleb BennettNIRI Southwest Regional Conference Identity
Origin, Houston; www.originaction.comDallas Comedy House Logo Series
RBMM, Dallas; www.rbmm.comDoug’s Gym
The Matchbox Studio, Dallas; www.matchboxstudio.comAustin Parks Foundation
The Butler Bros, Austin, TX; www.thebutlerbros.comFresa’s Chicken al Carbon
Arts and Recreation, Austin, TX; www.arts-rec.comIdentity Design from New York City
judged by Debbie MillmanFortuny Identity
Pentagram, New York City; www.pentagram.comIdentity Design from New York City
judged by Debbie MillmanFortuny Identity
Pentagram, New York City; www.pentagram.comAvianca, Visual Identity
Lippincott, New York City; www.lippincott.comPuck Penthouses Branding
Pentagram, New York City; www.pentagram.comOffset Logos
Siegel+Gale, New York City; www.siegelgale.com
