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Visual Trends 2017
Visual Trends 2017: These are this year's must-know colour, design, branding and photography trends
Discover 2017’s most important trends across in the creative
discipline you work in – and in other areas that you should look to for
inspiration – in our in-depth guide.
2016 was an unforgettable political year. Brexit, Trump’s election
and fake news circulating on Facebook have sparked doubt with democracy.
A digital world adoring of augmented reality and social media has
propelled a wariness of what is truth. 2017 will see a desire to
counteract uncertainty with authenticity, raw humanity, craftsmanship
and simplicity and this will be evident within visual design trends.
Society is reimagining and wrestling with identity at a global level –
such as the right to privacy, migration and displacement and perception
of women in the media. To help navigate through this change we look to
uncompromising clarity. As natural resource dwindles, we look to reusing
waste as an increased outcry for sustainability ripples through modern
living – dictating what we wear, what we buy to what we eat.
