Skip to main content
25 logo design tips from the experts
25 Logo design tips from the experts
Master the art of branding with these expert logo design tips.
Great logo design requires a complex mixture of design
skills, creative theory and skillful application. Any designer worth
their salt can create a fit-for-purpose logo, but truly mastering all
aspects of the craft takes time.
Of
course, logo design is just one small sub-set of branding – which these
days can incorporate a dizzying number of activation points, from
interior design right through to tone of voice on social media – but the
logo, or brand mark, remains the centrepiece of most branding schemes.
As editor of Computer Arts and chair of judges for the Brand Impact Awards,
I have spoken to more than my fair share of branding professionals
about the intricacies of good logo creation, and what qualifies as a great logo.
So here are 25 pro logo design tips to help you improve your branding
work – from the research phase, through the different stages of logo
design craft, and finally the application of the mark.
Logo design research and strategy
Before
pen hits paper on any new logo design project, thorough research is
essential. Here are five logo design tips for nailing this crucial first
stage of the process.
